My name is Marcela Freeman, I am here to help you live the life of your dreams and to simply love who you see in the mirror. 

I’m a wife, a mom of 2, a fitness coach, Behavior Change Specialist, a Life Coach, an IFBB Pro and the founder and CEO of @BurnItIn30  

I am here to provide you the tools and support to live a healthy and active lifestyle so you can achieve your goals and become the best version of you. 

I have been coaching women since 2011. Coming from a Hispanic background, food was always around and most of my family was not a fan of exercise… At a young age, I found fitness to be a tool to help me cope with most of my personal struggles growing up and this is how I found my passion for fitness and the positive impact it makes on people both physically and mentally. After seeing the impact fitness made in my life, I made it my life mission to help women in their fitness and confidence journey.  

I’ve gone through my own struggle of trying diet after diet, binge eating, doing hours of cardio, body image issues and the frustration of feeling like I’ve tried everything with seeing no results. I would jump from one thing to the next, sometimes getting results, sometimes not. 

I was obsessed about weighing myself every day, sometimes even twice a day. This would either give me a boost of confidence or it would make me feel like poop (I’m putting in so much effort and I’m NOT losing weight?). 

If the results weren’t coming fast enough, I lost motivation, fell off track and would lose all my progress if any in matter of days. 

I’ve been there, I get it. It’s so easy to want to give up and lose motivation. But ladies nobody deserves to feel lost, frustrated, depressed and ashamed of themselves – especially in their own body and definitely not alone! 

 After my own struggles and seeing so many other women experience the same frustration, I decided to do something about it, and when I did, I started living. 

I understood the power of choice. When I choose to live a healthier lifestyle, I realized that it’s not about being perfect; it’s about being the best you can be both mentally and physically. When I found the way to live a balanced life, I knew I was ready to help other women like you make the changes you need to love yourself. That is when the Burn It In 30 program came to life back in 2016! 

It takes personal integrity, self-love, discipline, and dedication to stick with a healthy lifestyle (like I mentioned mentally and physically). But I do understand that most of the time we need someone to guide us and be there along the way, that is why I know having a coach and a program like Burn It In 30 is what you have been needing all this time.  

I believe there are absolutely no limits, but the ones we place on ourselves.  

“GOALS do NOT Work Unless YOU do”.